The Copywriter's Handbook, Third Edition

NewsJobs.Net — Tue, 14 Aug 2007 10:44:09 -0700

The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more.

The Well-Fed Writer

NewsJobs.Net — Tue, 14 Aug 2007 10:49:36 -0700

The Well-Fed Writer: Back For Seconds (Fanove, October 2004)

In 2000, Atlanta-based freelance commercial writer Peter Bowerman released "The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less," a detailed how-to for starting, building and managing a lucrative commercial freelancing business: writing for corporations and creative entities and for $50-125+ an hour. The book became an award-winning, triple-book-club selection (Book-of-the-Month, Quality Paperback Book, Writers Digest).

The Well-Fed Writer

NewsJobs.Net — Tue, 14 Aug 2007 11:04:00 -0700

Booklist

In this era of entrepreneurialism, Atlanta freelancer Peter Bowerman shows those timid (but talented) souls how almost anyone can forge ahead as an independent writer. His advice is good, couched in brassy prose that is easy to read. He anticipates every conceivable question and issue, including typical charges, marketing oneself, types of available work, and dealing with deadbeats. There are great common-sense tips, too, in the psychology of handling clients who think they're writers, those with limited budgets, and others demanding creativity.

Make a Real Living as a Freelance Writer

admin — Tue, 14 Aug 2007 11:05:51 -0700

Step-by-step instructions on how writers can earn top dollar writing for magazines are provided in this book. Secrets are revealed about what the high-paying magazines really want, how to build relationships with editors, how to ascertain which sections of a magazine are open to freelancers, what kinds of stories are in demand, what to do if a deadbeat publisher doesn’t pay up, how to market reprints, and how to become an expert in one’s chosen writing field.

The White Paper Marketing Handbook

NewsJobs.Net — Tue, 14 Aug 2007 11:33:00 -0700

Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white papers using a variety of media. Practical and loaded with illustrations from industry giants like IBM and Home Depot, THE WHITE PAPER MARKETING HANDBOOK also shows you how white papers fit into successful Integrated Marketing Communications efforts. Get on the cutting-edge of marketing using white papers with THE WHITE PAPER MARKETING HANDBOOK.