There's no one secret to getting more freelance gigs (or if there is and you know it - please tell me about it!), but one good tactic is to specialize.

So says Kelly James-Enger, a colleague of mine who herself is a master at specialization and self-marketing. Her book Ready, Aim, Specialize has just moved into its second printing and stands out in the crowd of writing books. I like the samples of winning query letters, so you can see what works and why.

Nice work, Kelly!